A Brief History of Bubblegum and its Marketing!
Bubblegum Marketing loves to make your Marketing “POP” just like the creators of bubblegum had a passion to make their product pop – literally!
Bubblegum and Chewing gum a fairly similar with only differences being marketing strategies – who is targeted, flavours, shape and bubble blowing capabilities!
Ancient Chewing Gum
Ancient people in Finland used Birch tree sap, believed to have antiseptic properties and other medicinal benefits.
The ancient Aztecs used chicle, a natural tree gum, as a base for making a gum-like substance and to stick objects together in everyday use.
The Ancient Greeks chewed mastic gum, made from the resin of the mastic tree.
Modern Bubblegum
Chewing Gum has come a long way in the last 5000 years and is now sold in a variety of flavours and shapes, Bubblegum however was invented by an accountant in 1928.
Walter Diemer was an accountant for the Fleer Chewing Gum Company in Philadelphia, Walter use to dabble with the recipes in his spare time and one day by accident in 1928, he created a batch that was less sticky than chewing gum and stretched to create a bubble, Diemer used a pink dye for his new gum because pink was the only colour available at the Fleer Chewing Gum Company. (Pink remains the industry standard for bubble gum.)
Diemer’s creation rivalled previous attempts such as Blibber-Blubber which often resulted in hours of scrubbing if it made contact with the skin.
To test his new recipe, Diemer took samples of the new gum over to a local store and it sold out in a single day. Realizing they had a new type of gum, Fleer Chewing Gum Company marketed Diemer’s new gum as “Dubble Bubble.” To help sell the new bubble gum, Diemer himself taught sale reps how to blow bubbles so that they in turn could teach potential customers.
His bubblegum was so successful that it sold over a million and a half dollars worth of bubblegum in the first year…
Modern chewing gum today is made from butadiene-based synthetic rubber and flavours are derived from fruit extracts and mixing chemicals together.
William Wrigley Jr. one of the wealthiest men in America started as a soap salesman and use to give away Baking soda as an incentive to buy his product, after a while his baking soda became more popular than his soap so he started selling baking soda and giving away chewing gum as an incentive, after a while, yes you probably can guess it his chewing gum became more popular!
In 1893, he launched two new gum brands, Juicy Fruit and Wrigley’s Spearmint. Wrigley decided he’d make his products stand out by spending heavily on advertising and direct-marketing and he become a success story, with his company surviving for over 120 years.
Myth – Debunked! if you swallow a piece of gum it’s highly unlikely to end up stuck in your stomach for seven years. Even though gum base is indigestible, it passes through the digestive system harmlessly and is eliminated from the body just like other foods.
Records: In 1996, Susan Montgomery Williams of Fresno, California set the Guinness World Record for largest bubblegum bubble ever blown, which was 66 cm in diameter. Chad Fell holds the record for “Largest Hands-free Bubblegum Bubble” at 51 cm, achieved on 24 April 2004.
Bubblegum Marketing Debunks myths and sets records too. When it comes to Marketing Automation and growing Small Business, unlike The Fleer Chewing Gum Company, we live in the 21st Century and Small business need to keep up with technology to survive; but often don’t have the time!
Social Media is the perfect way to build relationships with potential prospects and nurture existing customers. The problem is that too many business owners just don’t possess the time or expertise to create content and keep their Facebook, Twitter, LinkedIn and/or Google+ accounts updated to maintain engagement from their fans and followers.
No hot air here just let us know what you want to achieve!
- Build brand awareness
- Familiarize people with your product
- Attract new customers
- Improve customer service
- Engage previous customers
- Establish new relationships
Bubblegum Marketing has a cool, refreshing approach marketing strategies, we are a “Jack-of-all-trades” with a team second to none, we are an Australian Company with one of the best copywriters in Australia, a team of three (soon to be four) Infusionsoft consultants, Google ad-words consultant, One of Australasia’s top business mentors and speaker, graphic designers and much much more!
Need help with Infusionsoft, Social Media or Online Advertising? We’ve got you covered… click here to contact us or click here to request a quote
