HubSpot Marketing Automation

Inbound Marketing for Increased Traffic and Business Growth.

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Bubblegum Marketing provides result-oriented HubSpot marketing automation services to take your business on new heights of success. 

Our Results Narrates Our Potential 

We are accredited as the top-notch marketing automation company Australia for the results we deliver. Our team is quite particular about using marketing automation for small businesses and eCommerce, as these businesses come with some serious marketing challenges.

Right from the abandoned carts to successful order fulfilment, our marketing automation service provider team assures 100% progressive results for your eCommerce store! 

Our marketing automation for eCommerce will let you make handsome money even when you sleep! Yes! That’s for real! 

Try Yourself! 

Why prefer our Infusionsoft automated marketing

Target audience experience mapping – Following your ideal customers’ buying journey is so much fun. And we at Bubblegum Marketing, make it more detailed, clear for you to know the exact interests of your target audience. Our professionals map the entire journey of the targeted customers to hit their pain point and turn them into your customers’ forever! 

Optimize, test and run – Our team of marketing automation service provider works on each detail with the utmost attention. We draft an A/B test for an email marketing campaign, optimize the automated emails with different subject lines, content, timing, and series to serve the best results on your plate. 

The right email flow – We don’t believe in just skimming the surface with real-time data to trigger email automation. Instead, our professionals segregate emails in different series so it can go to the right customer through the right medium. 

Collecting data to strengthen your HubSpot marketing automation campaign – Bubblegum Marketing knows how to sync and use collected data to fetch better marketing results. Our team collects data that helps with lifecycle stage understanding, providing customer lifetime value, and much more! 

ecommerce

We collect

Note – The collected data is utilized for marketing purposes only! 

Want to avail our KEAP marketing automation services for your eCommerce store?

Great! Let’s connect! 

Or have some doubts about HubSpot marketing automation? 

Feel free to contact our team of marketing automation consultants Australia and get answered satisfactorily. 


Hubspot Marketing Automation: Creating Better Customer Experiences as the Future of Marketing

Marketing automation, in its most basic form, is a way to centralize marketing actions, usually by using marketing automation software. It also allows for customized and automated marketing efforts to be tracked and measured. Each marketing automation platform varies in its amenities and functions.

Marketing automation is a tactical approach to content distribution assisting in marketing initiatives that include lead generation, customized lead nurturing, and community building in a centralized location.

HubSpot is an all-in-one marketing platform that integrates marketing automation, customer relationship management, website hosting, search engine optimization, marketing campaign management, a blogging platform, as well as social media scheduling, publishing, social listening, and email marketing.

All of these features are tied together with analytic tracking to ensure effective and efficient content distribution and brand management. Before you jump into marketing automation, it is a good idea to familiarize yourself with the features of your chosen automation platform.

Most organizations who are using marketing automation are not taking advantage of its full capacity. If you are on the fence about making the automation leap, you should understand the features, tools, and strategies that work best.

Often, getting started can be the most challenging task within automation. We all know how difficult it can be for an organization to settle into a new processing platform. Change is difficult in any situation.

What is HubSpot?

HubSpot has a partner program that allows new users to connect with inbound agencies on marketing automation for eCommerce around the world to get their inbound journey kicked off on the right foot. If you are interested in HubSpot and getting started with inbound marketing, set up a 15-minute consultation with one of our inbound marketing specialists at Bubblegum Marketing.

  • HubSpot is an all-in-one, integrated platform dedicated to marketing automation for eCommerce. It is a lead generation and marketing automation system assisting your marketing efforts at each stage of the customer lifecycle.
  • HubSpot uses the inbound methodology: Attract, Convert, Close, and Delight.
  • HubSpot has a fully functioning content management system (CMS), for easily creating content and templates with a responsive design. It also provides ease in creating CTAs and landing pages.
  • HubSpot has a system for tracking keywords, creating blogs, and maintaining white-glove SEO search engine optimization tactics.
  • HubSpot provides a social media platform equipped in marketing automation for small business with scheduling, listening, and participating in social engagement.
  • HubSpot offers a system for email marketing and leads nurturing – equipped with list segmentation capabilities, lifecycle tracking, and workflows that trigger emails based on website visitors onsite behaviour and interests.
  • HubSpot provides analytics for tracking each marketing efforts ROI as well as a full closed-loop reporting platform that ties to each of the tools above.
  • HubSpot also has a sales integration to bridge better the gap between marketing and sales.

HubSpot dubs itself a “growth platform.” In short — they offer a monthly software subscription that delivers marketing, sales, and support tools to companies. Their marketing products are designed to help companies create content, generate leads, and nurture them until they’re qualified and sales-ready.

Their sales products are designed to help companies engage potential buyers, demonstrate the value of your offering, and close deals. Also, their support products are designed to help companies Resolve customer issues to ensure success that generates positive word of mouth.

Embracing the inbound marketing philosophy on marketing automation for eCommerce and small business, HubSpot is designed to be a complete customer relationship management system. This helps companies to walk customers through the customer lifecycle and provide a better service and experience.

What is Infusionsoft Marketing Automation?

Inbound marketing lends itself well to marketing automation — particularly as it applies to digital marketing. Marketing automation refers to the process of using software to automate marketing tasks and activities.

Many different digital marketing tasks can be automated, most of which are included in the InfusionsoftMarketing Automation product suite. These include content posting, email marketing, social media posting, and ad campaigns.

While the sales and support platforms offered by HubSpot are growing rapidly, the Marketing suite is by far their most popular product from Keap marketing automation. In their early days, HubSpot focused exclusively on inbound marketing and did not offer full sales or support platforms to their customers.

Marketing automation is a complete system where all of your marketing activities presale and post-sale, work together to create a more seamless experience for your customers. If you are interested in HubSpot, there is a good chance that what drew you to their product was the in-depth automation features.

If you choose Bubblegum Marketing is your marketing automation service provider, we can deliver many benefits:

Marketing team efficiency.

Infusionsoft automated marketing helps teams to automate mundane and continuous tasks like data entry, sending messages, and injecting personalization into those messages.

Improved personalization.

HubSpot’s marketing automation tools use the HubSpot Customer Relationship Management tool to collect data on prospects and customers. Then, you can inject that data into marketing campaigns automatically. Any customer data that you collect can be used for personalization within the HubSpot platform.

A better experience for customers.

80% of customers are more likely to purchase a product or service from a brand who provides a personalized experience as a marketing automation agency in Australia.

Scale Up Marketing Messages

Automation is critical in modern marketing teams that are looking to scale. The ability to effectively deliver marketing messages to (potentially thousands) of customers is so critical and impossible by hand.

When all of the gears are working in unison, automation is an effective marriage between software and strategy. It allows you to better understand your prospects, deliver marketing materials at precisely the right time in the customer lifecycle, and convert them into loyal customers.

Build and Design

Think of marketing automation like building a house. You need to lay the foundation of the home before you can begin building anything. You need to carefully plan and design the project.

Automation is the difference between using a hammer or a nail gun — both are capable of the same thing but one is undoubtedly a quicker and better choice for the project. In building out your automation systems, over time you’ll build a home.

Automation doesn’t end when your prospects buy your product, either. Automation should continue to play a critical role in how you engage with them throughout their time as your customer.

Even after they buy, you should be consistently delivering information about how to use your product. You can also introduce them to other products (or upgrades), and continue the relationship-building process.

Boost the Sales Funnel

Customers aren’t an afterthought at the end of the funnel. Your understanding of them should be central to the strategies that you employ. Successful marketing strategies make everything move faster and more effectively.

Prospects move through the funnel more quickly and convert at higher rates. Customers upgrade or are upsold faster and at higher rates. In the end, this leads to better relationships with your customers and more brand advocacy on their part.

Before we dive into how marketing automation company in Australia works on HubSpot, we want to dispel some of the common misconceptions that are associated with the practice.

Automation Means Less Focus on Strategy

Marketing automation is not a cure for bad marketing. Just because you can automate the messages that you send to your customers doesn’t mean that the strategies that you employ become any less important.

You still need a solid strategy and an understanding of your customers to speak to their biggest problems and deliver your messaging in a way that is will resonate with them.

If anything, marketing automation allows you to focus more on strategy and spend less time on the type of mundane marketing tasks that tend to slow you down.

Marketing Automation is Not the Cure for Growth

Marketing automation certainly makes executing marketing strategies easier for both teams and individuals. But automation is not a cure for slow growth, either.

Often, automation plays a critical role in helping you to nurture the leads that you generate but is not in itself a cure for slow lead generation.

The problem with this misconception is that it leaves many marketers with lots of tools to automate portions of the middle of their funnel and no real strategy for actually generating the leads.

Automation is a long-term solution, not a quick-fix to your marketing strategy issues.

HubSpot Automation is Complicated

The truth is that your automation strategy can be as complicated or simple as you want it to be if you don’t choose with the best marketing automation in Australia.  Yes, you can build in all sorts of actions and triggers that push customers down certain paths, and that can be effective.

However, when you are first starting it may be in your best interest to keep things simple. In the beginning, keep all customers in the same campaign. Test how changes to your marketing automation strategies affect outcomes.

If you feel intimidated by the complexity of automation, rest assured that you can simplify your strategy as much as you’d like until you are comfortable.

The main tool within HubSpot for setting up and expanding automation is called “Workflows.” These workflows are the steps and sequences that HubSpot will execute based on a variety of triggers.

Those triggers could be simple — like signing up for your email list triggering a string of automated marketing emails.

Or they could be more complicated — like viewing a specific blog post triggering a completely different string of emails, outside of your normal campaigns.

HubSpot marketing automation workflows work by tying together different aspects of their platform to create a consistent experience for all leads and customers in your system.

Let’s take a look at some of the things that you can do with HubSpot automation workflows:

Run Segmented Lead Nurturing Drip Campaigns

One of the most common and oft-cited channels for marketing automation is email. It’s simple to envision how an effective email sequence, delivered to interested prospects, might help them to become familiar with your brand and develop trust over time.

HubSpot’s email nurturing drip campaigns can be used to push prospects down the funnel and help you to generate and identify more qualified leads within your pipeline.  One example of an innovative drip campaign is a re-engagement campaign for inactive prospects.

You could build a workflow to automatically segment leads based on when they last engaged with your brand, then deliver a re-engagement campaign to prospects that haven’t engaged with your brand for 60 days, for example.

A Visual System with HubSpot’s Marketing Automation Platform

You could send a specific personalized sequence to customers that have abandoned their cart with products in it.  The beauty of HubSpot’s system is that you don’t need to be all that technical to use it. You never have to write a line of code.

There are dozens of pre-defined triggers and conditions that you can choose from. You can also tie email workflows to specific goals.

The HubSpot Workflow system is visual. You can see the exact paths that prospects will take based on the decision trees that you create.

Automate Dozens Any Marketing Task

When it comes to digital marketing, there are dozens of tasks that you do on a daily, weekly, and monthly basis that could potentially be automated. The power of the HubSpot workflow system might not be completely clear until you start to dig in and see what kind of tasks are predefined in the system.

The best part is that HubSpot is automatically set up to collect data to make these features possible.

Here are some examples of marketing tasks that can be automated through HubSpot:

  • Lead scoring
  • Sending qualified leads to sales
  • Updating lead properties and records
  • Sending emails
  • Sending text messages
  • Segmenting prospects (adding them to a HubSpot list)
  • Copying contact information

The more creative you are, the more interesting ways that you can find to use workflows and automation within Hubspot.

Their system also allows you to set up internal notifications for your team, letting them know when a contact takes a specific action.

Connect All Channels

The beauty of HubSpot’s workflow feature is that it allows you to seamlessly connect all channels to create a consistent multi-channel experience for your customers. The actions that they take on your website could influence the emails they receive, landing pages they view, sales reps they interact with, or personalized attention that they receive.

Companies that do not utilize automation find it hard to track the actions that their users take and acknowledge those actions through other channels. The result is that the experience does not end up feeling personalized for the prospect.

They feel like you are missing something, and not truly up to date with their engagement with your brand.

We are moving toward an empowered future of marketing, where brands can engage with prospects across a range of different channels, with perfect knowledge of how those prospects have engaged with the brand in the past.

Marketing automation allows you to better understand your customers, speak to their biggest needs, and develop more personalized customer experiences. Here at Bubblegum Marketing, we specialize in designing and executing marketing automation campaigns for our customers and clients.

Professional Implementation That Gets Results Quickly

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