Be found faster by potential customers who are searching for your products and services with Google Ads.
As a local business, you rely on a steady stream of new customers – but how do new potential customers find you? Google receives over 63,000 searches per second on any given day, this means that your potential customers are searching for you right now!
In fact – 46% of all searches on Google are seeking local information and 97% of people searched online to find a local business (Source: Hubspot)
Paid Advertising with Google Ads is a method of marketing online through the use of pay-per-click advertising. This means that you only pay when someone clicks your ads. When you advertising appears on Google’s Display network it is essentially at no cost to you. If no one clicks the ad, there is no risk to you.
There are benefits to getting pay-per-click advertising with Google Ads that make it definitely worth your time. You may not be familiar with this type of marketing, but lucky for you, we are. The most common version of this type of marketing is Google Ads.
Google Ads can be Gmail Ads, Display Ads, Search Ads, YouTube Ads and Remarketing Ads (after someone visits your website)
The Five Benefits of using Google AdWords and BubbleGum Marketing
1) Targeting People Locally
If you are a company that relies mostly on people coming into your business, this is one of the greatest benefits for you. With Google Ads we can target your customers within your local region. You can choose where your ads get seen, making it a very effective tool thanks to this ability to be customized for your targeting needs.
2) Return on Investment
You do have to pay each time someone clicks on your ads but you have the potential to get a great return on your profit. When people see your ads, they will likely click through it if they are interested in the products or services that you are offering. This will increase the traffic to your website while also increasing your chance of getting business.
3) The Ability to Track Campaigns
It is important to have the ability to track just how successful your Google Ads are working. This can help you see which keywords or target market works best for you so that you can use this information to create better ads.
4) It is Cost-Effective
You may get anxious when you hear that you are paying each time someone is clicking on your ads but you can actually set budgets for how much you are willing to spend on your ad campaign. If you get a professional company that specializes in Google Ads, the cost-effectiveness of this will get increased because they are able to know how to best optimize your ads to ensure that you will get business from it.
This type of marketing makes Google Ads shows ads to customers who have previously been to your site. Through settings on Google AdWords, you can get AdWords to save people to your “Most Popular Category” list.