As the topnotch online marketing company in Sydney, here are other types of automation available included in the service that we offer:
Get an email alert with a list of the affected campaigns, ad sets, or ad creative that are experiencing positive or negative performance trends. These trends could be high/low CTRs, the budget spends, or Cost Per Conversion.
ROAS ad rules
Automated rules also help you control your ad spend. You have the option to set up rules to stop ad sets that fall below your minimum ROAS and to turn off ad sets when spend is more than twice the cost per purchase.
Ad Set Scheduling
Ad performance can vary on different days of the week and during different hours in a day. Choose to show ads in peak performance hours as opposed to running evergreen ad sets as this keeps your cost per conversion trends low.
Choose the conditions when you would like technology to make optimizations on your behalf as part of Bubblegum Marketing offering an affordable search engine optimization in Australia. For example, you can create a rule that goes through all your active ad creative within a campaign and pauses ads with high cost per conversion trends.
Ad Creative Testing
This includes multivariate testing, ad flighting, and ad rotation rules. Multivariate testing lets you test different headlines, description copy, images, CTAs, and destination links. Ad flighting/sequencing helps you group, align, and schedule clusters of ads that are triggered based on performance or time duration.
Whereas, ad rotation rules rotate multiple ad creatives based on performance or time duration, without a specific order. Facebook Automated Rules allow marketers to automate the customization of their ad campaigns, so they have to put in less effort while enjoying higher rewards.
In addition to Automated Ads, boosted posts, and Automated Rules, you can also automate your Facebook campaigns by:
After you’ve selected a delivery optimization method, you’ll have to choose between automatic and manual bidding. If you’re unsure which bids to use, you can let Facebook set the bid to help you get the most link clicks at the best price.
Dynamic product ads
The ads use a basic template to distribute ads containing different products and their information (price, image, details) to the right audience. When you retarget people with dynamic ads, people automatically see the products (or similar products) they saw on your website, post-click page, or in your app.
You can use multiple ad formats for dynamic ads, such as single image ads, Carousel Ads, or Collection Ads.
Use Facebook Automated Rules and other automation capabilities offered by the ad network to maximize the potential of your campaigns.