Email Marketing Automation

Inbound Marketing for Increased Traffic and Business Growth.

Email Marketing Automation and the Future of Digital Marketing across Small Businesses

In 2020, email marketing remains a cost-effective tactic overall, and your monthly or quarterly e-newsletter remains a critical component of your marketing mix. Tools and systems once available only to the enterprise are now simply a smarter choice for smaller businesses.

Contact Relationship Management (CRM) and Marketing Automation systems such as Infusionsoft have rendered legacy email marketing systems about as relevant as Slimline phones and standard-definition TVs.

How Email Marketing Automation Can Leverage Any Small Business?

With the help of email marketing automation, you can automatically send timely, relevant and personalized emails. All you have to do is plan out your different emails. Just once!

Furthermore, it manages to give your customers exactly what they want: the feeling of being special. Because with the automated campaigns you send every email feels personal and includes exactly the content your customers want to read.

Email marketing automation helps you gather useful customer data and eventually build strong customer relationships. This means more conversions for your business and more profit in the next couple of months!

Properly integrated email marketing automation makes it easier for you to manage your campaigns and win precious time, quality leads and a reliable analytics core. Thus, email marketing automation is all about personalization. Not just for your customers but you as well!

All you have to do is keep the tone of your email conversational and natural, address your reader by name and include a sender’s name that your subscribers will immediately recognize every time.

Besides, let’s face it. Once your business starts growing it’s practically impossible to remember what your every customer likes or even when their birthday is.

Goal Setting for the Best Email Marketing Automation Agency

Now, don’t you get all impulsive with your email marketing campaigns?

Before conquering the email newsletter world you should first step back and define your email marketing goals and expectations.

So ask yourself some questions:

  • What do you want your subscribers to do?
  • Who are your subscribers?
  • How will your subscribers benefit?
  • How will you measure the effectiveness of your campaigns?

The goals you set should focus on the customer, be specific and aim at increasing engagement.

For example, you could target:

  • Growing your email list
  • Boosting brand awareness
  • Improving email open rates

Infusionsoft’s Email Marketing Automation Platform Functionality

Infusionsoft email marketing services offer solid capabilities such as list segmentation, campaign execution tools, design templates, nurturing functionality and analytics. Compared to email marketing automation from HubSpot, Infusionsoft’s email module is heavy on the graphical interface and visually-oriented users may find that to be an advantage in laying out campaigns.

With marketing automation, you can set those manual processes up once and forget about the list of manual, repetitive tasks: reminders, follow-ups, reporting, drafting emails. These tasks aren’t difficult, but they distract you from the more meaningful to-dos that can have a bigger impact on the bottom line. Your automated campaigns can continue to run in the background while you focus your attention on bigger projects.

Email marketing automation is the act of using software to automate and simplify your email sends, decreasing the time and effort needed to execute successful performances. From drip campaigns to welcome campaigns to customer experience surveys and more, email marketing automation utilizes innovation to help target specific customers with smartly scheduled sends.

You send an email inviting new leads to attend a webinar about your product or service. Leads are directed to fill out a form to attend the webinar. Everyone who RSVPs yes is automatically funnelled into a new email list as this happens in your marketing automation tool.

Everyone in that list automatically begins to receive an email nurture campaign. It starts by sending a thank you email to everyone who attended the webinar. Then, a few days later, they receive a link to download a case study on a similar topic.

How Does Infusionsoft by Keap Email Marketing Works?

Within the software, you create a campaign and define a starting behaviour (such as filling out an online form). Then, you plot a series of follow-ups to be automatically sent at intervals (such as 3 different email offers sent 6 days apart).

This follows up sequence can be as long and complex as you like, including layer upon layer of secondary sequences. You also define a stopping point where the campaign ceases to operate, such as “purchased online”.

Your prospects can automatically be set to jump between campaigns as well. If a prospect is in a regular campaign but then clicks a particular link on your site that indicates high intent to purchase, Infusionsoft by Keap can automatically move that prospect into a “hot lead” campaign, sending a different sequence of messages as a result.

Infusionsoft by Keap is much closer to an all-in-one system. Certainly, you can email/fax/voice mail from Infusionsoft by Keap. But the system also creates and hosts Web forms and links for triggering campaigns and tracking ROI and serves as a rich and real-time customer database that is excellent for salespeople.

It also includes e-commerce components like shopping carts and product pages, including dynamic discounts and coupon codes. You can even automatically insert links/icons for your social media presences across your Web assets, and more social media functionality is on the way.

Get Your Marketing Upgrade with the Best Email Automation Agency in Australia

Infusionsoft’s Marketing Automation features changes the way you think about online marketing and what’s possible and prudent within that realm. To get the most out of the system, you need to have a clear picture of how your overall online marketing plans interact with sales and customer service.

Increase prospect velocity through your pipeline and win more business with the best email automation agency in Australia. Be more organized and get out of data entry and automate recurring tasks. Elevate your expectations for what email marketing can do for your business and expect more from your systems. In today’s business environment, the victories go to those who evolve. This competitive advantage is available. Reach out and grab it.

Increase your marketing ROI – request a quote from Bubblegum Marketing here

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