It is safe to assume that the launch of Google itself changed the landscape of marketing forever.Agree? Think about it! Whether you are facing a marketing problem or want to understand whatyour competitor is doing, all you have to do is – Google it!
Today’s marketing world is completely different from how marketing was conducted even adecade ago. Technological advancement has lead to an explosion of marketing channels andvarious digital marketing techniques. Over the years, Google has become much more than just asearch engine and has cemented its position within the marketing strategies of all businesses.
So, are you wondering whether you are utilizing Google marketing to its full potential? Do youwant to know if there are alternative ways you can use Google marketing solutions to reach theright customers and grow?
Let’s understand this further.
It is quite simple; Google Marketing refers to all the tools Google offers to boost yourmarketing efforts. With over 3.5 billion searches conducted daily, Google, undoubtedly, is thetop search engine and the place the majority of people, i.e. your customers go, to seekinformation. There are effective Google marketing tools that you can instantly implement andreap heavy benefits.
There might be no such thing as a free lunch, but there is one sure-shot way of free advertisingon Google. Curious to know what that is? Register your business on Google My Business andstart appearing in Google searches and Google Maps ! It is one of the most powerful ways tomarket your business, grow your online presence, and boost your rankings in local search. Doremember to optimize your Google business page by including as much contact information asneeded and verifying your business.
Here are some quick ways to optimize Google My Business:
Drive more visitors to your website and increase brand awareness by using Google’s onlinepay-per-click platform, Google Ads. As an advertiser, you can set a budget for Google Adwords,and Google proudly states that for every $1 invested in Google Ads, it generates a return of $8.Design the ad with prominent keywords, content, and trends using Google Ads KeywordPlanner or Google Trends. This will not only boost your organic SEO but will also get you infront of the right audience.
Here are some quick ways to boost your Google adwords :
Google processes around 40,000 searches every second , providing marketers with numerousways to interact with potential customers on a daily basis. Google Adsense is an easy way formarketers to earn money from the quality content they have created for blogs and websites. Forexample, if you have created high-rated and unique content, signing up for Google Adsense willconnect you with advertisers marketing similar products or targeting a similar audience.
These advertisers will pay you to host their ads on your page! You can customize where and howoften these ads appear on your page. Furthermore, the ads are optimized for multiple viewingchannels, so it will work whether you are viewing the content via a smartphone or laptop.
If you want a quick understanding of the inner workings of your target audience, GoogleSurveys is what you need. Insights gathered via traditional marketing research are extremelyvaluable but unfortunately, the process can be quite time-consuming. With Google Surveys, youcan simply create the survey and select the audience you want to direct it to. Next, Google sendsout your survey for people to answer as they browse the internet. Google even provides graphsand charts explaining the data collected.
Here are some tips to make sure you are getting the most out of it:
Since Google is the place most of the people go to, to start any search, wouldn’t it be helpful toknow how your website is performing in the eyes of the search giant itself? Check your websiteperformance and statistics by creating an account on Google Webmaster. Webmaster points outany discrepancies that could prevent your site from getting featured in the search results. It alsohelps you analyze your existing search traffic so you can understand how visitors are currentlyfinding you.
Here are some quick ways to optimize Google webmaster tools:
Every marketer wants to know how their campaigns and strategies are performing. Clean data isthe backbone of effective marketing. Google Analytics is a free tool that allows you to dive intothe details of how your digital marketing efforts are performing and also understand theintricacies of your consumer demands. A huge benefit of Google Analytics is that it seamlesslyintegrates with Google Ads, Data Studio, and third-party apps.
From tracking bounce rates, email marketing success, and traffic growth to providing real-timeinformation on where your consumers are, Google Analytics has it all. In short, GoogleAnalytics paints a complete picture of your online marketing’s health; insights which help youtake action to drive results.
Launched in 2018, Google Marketing Platform for small businesses is a unified advertising andanalytics platform. It is free and easy-to-use, and also offers advanced solutions forenterprise-level businesses. A combination of DoubleClick Digital Marketing and GoogleAnalytics, Google Marketing Platform offers in-depth insights into what customers are seekingtoday. Google Marketing Platform helps create a relevant experience that engages your personasright from the moment they search until how they engage with your website. With theseinsights, you can make changes to your strategies and campaigns in real-time.
Google has become synonymous with the Internet and digital marketing. By constantly evolvingand developing its offerings, Google has changed how marketers reach out, communicate, andengage with customers. Using any or a combination of the mentioned Google marketingsolutions can make your marketing smarter, leaner, and more efficient. There are multiplemoving pieces to a successful marketing campaign, from identifying target audiences, buildingcontent, to managing ads. Google’s easy-to-use marketing tools, which are backed by thoroughdata, make marketing a smoother process for all stakeholders. Do not wait any longer, startgrowing your business today!
Are you seeking to amp up your Google marketing efforts? Book a time to chat with the bestGoogle marketing consultants!
CEO & Founder at BubbleGum Marketing
As CEO & Founder of BubbleGum Marketing, Cam leads a world-class Marketing team, that serves businesses all over the world to achieve their marketing objectives. In his spare time, you'll find him chilling with his family, paddling his SUP, riding his mountain bike, or walking his golden retriever dog, "Summer"
Complete your details below to make an no-obligation enquiry.
Australia NSW: Suite 1D, Level 23 – Governor Phillip Tower 1 Farrer Place, Sydney NSW 2000 AUSTRALIA
Australia QLD: Sunshine Coast Office and meetings held within Buderim, Mooloolaba, and Maroochydore QLD 4556 AUSTRALIA
P.O. Box 232 Buderim QLD 4456
Search engine optimization is undoubtedly the best way to gain
Your target prospects may know your brand, but awareness alone
The lead generation sales funnel on Facebook has proven its
Consider this reality scenario: You are developing a financial company,