When you start advertising online – it’s important to understand the difference between website clicks and website conversions.
A website click is when someone clicks to your website from an ad you’ve placed on the web somewhere.
A website conversion is when that same person has taken a specific action, like filling out a form or calling your business.
To get the best ROI on your advertising spend – you must use conversion tracking to measure your results.
Here’s a cool video below from our friends at Google that explains why we use conversion tracking when we manage your Google Adwords Accounts.