Bubblegum Marketing

Have you heard the new update from Youtube?

If not, don’t worry. We got you.

Ok, so I am talking about youtube handles. YouTube is changing its platform to feature “handles.” It means YouTube is removing their URLs and replacing them with handles.

What is a handle?

It’s a username. This feature will help creators to remember their channel name to their audience by just using a username. 

 YouTube handles, or “usernames,” now allow user interaction across Shorts, channel pages, video descriptions, and the comment section. And more. Isn’t it amazing? 

“As YouTube continues to grow, we want to make sure that creators can craft an identity that is as unique as their content,” said youtube in a blog post announcing the new development. “This will give viewers the confidence that they are interacting with their favourite creators.”

Handles will be joining channel names as another method of identifying a YouTube channel. The critical difference is that handles will be unique to each channel, which should help creators establish their distinct presence and brand on YouTube. 

YouTube will start notifying creators over the coming month about the ability to choose a handle for their channel. In most cases, if a channel already has a personalized URL, this will become the default handle. YouTube is rolling out this feature gradually because each handle must be unique across all channels on YouTube. 

There are many factors considered when a YouTube channel becomes eligible for the handle selection process, such as the channel’s overall YouTube presence, subscriber count, and activity level.

Once a creator chooses a handle, YouTube will create a matching URL for them so that they can direct people to their channel from other platforms. For example, Links will not need to be updated if the channel already has a personalized URL.

What is a Custom URL for youtube?

Now that your channel is growing, it is the perfect time to customize the URL for your viewers. 

A custom URL is a channel URL that is easy to remember and share with your audience. Custom URLs are based on your channel name. And the best part is you can change your URL upto three times per year.  

So if you want to change your youtube URL, here are the things you need to know:

Handles Join Channel Names as Unique Identifier

In 2022, YouTube allowed content creators to change the name and URL of their channels. In addition, they offered new branding opportunities to help channels identify and distinguish themselves or their brands.

However, unlike channel names, each handle will be unique and allow creators to show their distinct brands. It is similar to the handles and usernames which are commonly used on other social media sites like Facebook, Twitter, and Instagram. With a unique handle, creators can show their brand and stand out from the crowd.

YouTube has offered limited support for using the @ format in the past  years. For example, users could only use it in YouTube Live chats to mention others, or creators could only use the @ format to mention channels and video titles by replying to comments. However, with this new update, YouTube now supports the ability to tag other users in the comments sections as well.

Some rules for custom URLs

A newly created google account will have to start to gain followers and create a new channel before changing its URL.

How do Youtube marketing agencies work?

A YouTube marketing agency is a group of professionals promoting a particular brand or product by producing original and engaging videos, publishing them on YouTube, and then encouraging viewers to share them on social media to get viral traffic. 

Youtube marketing has been around for a decade. Many companies have implemented this marketing strategy to promote their products and brand awareness. Which gives them a quite good result. Youtube Marketing has become a must-do advertising strategy because it is highly effective and cost-effective!

How does Youtube ad management work?

YouTube makes it easier for you to monetize your videos. But you should follow some steps to make it work.

1. Sign up for a Google AdSense account

2. Sign up for a YouTube account 

 3. Link your YouTube account to your Google AdSense account by visiting 

4. You can use the AdSense interface to add a code to your website template and insert the code into your video description. 

 5. You can also embed the AdSense code into your video description using the AdSense for video tool.

 6. Publish your video. Look at the video section below the video player you see when you upload your video. You’ll see some lines of code that contain AdSense for video. 

7. Copy and paste the code into your video description.


We hope you enjoyed our quick rap about the new YouTube handle update. We encourage you to customize your channel to include a personalized handle for your brand. It will help you stand out as a recognizable brand in the YouTube community. Please get in touch with us today if you have any questions about this new update. Thank you for reading!

Cam Roberts

Cam Roberts

CEO & Founder at BubbleGum Marketing

As CEO & Founder of BubbleGum Marketing, Cam leads a world-class Marketing team, that serves businesses all over the world to achieve their marketing objectives. In his spare time, you'll find him chilling with his family, paddling his SUP, riding his mountain bike, or walking his golden retriever dog, "Summer"

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